Alexandra Dornérus is leaving the Swedish footwear group NilsonGroup, where she was head of digital sales for over a year, and is joining on the Swedish e-commerce company Ellos Group, as new business development manager, on Oct. 1.

Dornérus estimates that Ellos Group has great potential to attract new clients and enter new markets.

Ellos Group specializes in fashion and home furnishings and is present in all Nordic countries. It runs the online stores Ellos, Jotex, Stayhard and Homeroom and has over 1.7 million active customers. Since 2019, it is part of the fashion group FNG NV.