Aura Blockchain Consortium has appointed Daniela Ott as general secretary. She will report directly to the consortium’s board of directors.

Aura was created by LVMH, Prada and Cartier, a unit of the Swiss luxury goods group Richemont, to promote the use of a single global blockchain solution platform open to all luxury brands worldwide to provide transparency and traceability to consumers.

Before joining Aura, Ott led Agape Strategy Consulting, a consultancy she created, advising fashion companies on business development. She had previously led Eden Being as its CEO. Ott spent 15 years within the Kering fashion group in various positions and maisons.