Deichmann has appointed Sabine Zantis as chief marketing officer, replacing Christian Hackel. Zantis will report directly to Heinrich Deichmann, the chairman of the board of directors.

Zantis, 39, joins Deichmann from the general retailer Aldi Nord, where she was managing director in charge of marketing and communication. She previously worked for Henkel, McCann Worldgroup and IP Deutschland.

The German footwear retailer thanked Hackel for their “successful “ cooperation over the past 12 years.

Deichmann was founded in 1913 and is wholly-owned by the founding family. It is active in 31 countries and operates more than 4,200 stores and online shops.