In view of the change of ownership from the US private equity Carlyle to its British peer Permira, Maureen Chiquet could replace Patrizio Di Marco as chairman of Golden Goose, according to the Corriere Economia, a weekly insert of the daily Corriere della Sera.

Silvio Campara will remain chief executive of the Italian sneaker manufacturer but Chiquet’s arrival could indicate the intention to position the brand at higher level.

Chiquet was the chief executive of Chanel from 2007 to 2016. Prior to the job, she was president and chief operating officer of the French fashion house from July 2003 to December 2006.

In 2019, Golden Goose posted sales of about €260 million. Permira is aiming for revenues of €510 million in 2022 and Ebitda of €160 million.

Sneakers represent some 80 percent of Golden Goose’s revenues but the brand has developed its accessories and ready-to-wear collections. Women’s items represent 70 percent of sales. The brand continues to develop its store network as well as online sales, which are due to represent 10-15 percent of revenues in two to three years.

Permira is believed to be paying €1.28 billion for Golden Goose, representing about 14 times last year’s estimated Ebitda.