The German footwear chain Görtz is opening its capital to its top manager as it undergoes a management shake-up and further advances its multichannel strategy by pushing its online presence. 

The chief executive, Frank Revermann, who has served in this position since the end of 2015, will acquire shares in the company, while continuing in the future to be responsible for sales, purchases, marketing, e-commerce and expansion. 

Stephan Tendam, who has served as managing director at Görtz since 2014 and is responsible for finance among other things, will resign from the management and “switch to an advisory role within the shareholder committee” at the end of the year. 

A replacement, who will act as chief financial officer and as managing director, will take over when Tendam steps down. According to Görtz, the new appointee, whose name has not yet been disclosed, has worked in multichannel retail for over twelve years, and most recently as CFO of a well-known retail company. Görtz plans to disclose further details “in the coming weeks.”

With respect to commercial strategy, the Hamburg-based footwear chain will continue to focus on expanding its online presence, while also serving as an e-commerce platform for other shoe brands. 

Görtz also plans to continue to expand its omnichannel presence and further optimize the integration with the brick-and-mortar stores. The physical retail network will also be expanded if suitable locations with above-average sales potential and an attractive retail environment are found. 

Established in 1875 in Hamburg, Görtz has around 180 branches in 90 cities across Germany and Austria and employs 3,200 people. 

The retailer offers fashionable footwear collections for women, men and children. In addition to brands such as Cox, Another A or Belmondo, the stores showcase a wide range of products, from high street to hip fashion brands such as Vagabond or Ash