Genesco has appointed Parag Desai senior vice president, chief strategy and digital officer. He previously served as senior vice president, strategy, and shared services since December 2014.

In the newly created role, Desai “will continue to provide critical leadership in executing Genesco’s footwear focused strategy and building its shared technology, logistics and analytics platforms,” the company said.

Since joining Genesco in 2014, Desai has overseen the advancement of the company’s technology and the acceleration of its supply chain. As chief digital officer, Desai will “drive further synergies across the company’s portfolio of e-commerce businesses, continue to integrate systems and digital best practices and expand consumer insights and customer relationship management capabilities,” it added.

Desai will continue to serve as a member of Genesco’s management committee and work with its executive management and board of directors.

Prior to Genesco, Desai spent 14 years with McKinsey & Company, including seven years as a partner, where he was part of the firm’s global retail leadership team and a core member of the consumer practice both in the Americas and in Australia. In addition, Desai held business development and technology positions at Outpace Systems and Booz Allen & Hamilton.