The Brazilian footwear group Alpargatas has created an international division for its flip-flop brand Havaianas. The division is based in Spain and run by Frédéric Lévy, a seasoned senior manager.
Lévy was previously chief executive and president of Coravin, an America startup manufacturing products for the wine industry and currently present in about 60 countries. He started his career with Nestlé Nespresso in 1995 and became president of Nestlé Nespresso in North America. He is also the co-founder of the running app Speerit.
Havaianas International will oversee all markets outside Brazil with the aim of accelerating the brand’s global expansion, Alpargatas explained. Lévy will report directly to Alpargatas’ chief executive, Roberto Funari.
The flip-flop brand has also partnered with the Dutch startup Hatch, licensing its digital showroom software. Hatch is backed by PVH Corp., which owns the labels Calvin Klein, Tommy Hilfiger and Heritage Brands.