On May 1, Roelof de Leeuw became the new CEO of Hengst Footwear, a 120-year old Dutch company owned by the Hengst family.

“In its 120 year history, the Hengst family have always been at the helm of the company. In the new structure, the family, especially Hans and Karen Hengst will continue to be involved with the business as advisors as well as majority shareholders,” the company said in a statement.

At the end of 2020, the company “developed ambitious and innovative strategies and with Roelof de Leeuw we found the right man to shape and pursue those policies. The new energy at Hengst Footwear B.V. will, among other things, give a huge boost to its digital visibility within the market. The brand policy and associated collections will undergo a refreshing new ‘look and feel’. However it goes without saying that existing activities will be continued and expanded. It is expected that healthy and steady growth will take place every year,” Hans and Karen Hengst commented.

De Leeuw added that he foresees a ”healthy growth potential especially internationally” for Hengst. He previously held management positions with various companies including Bos Group International and Crocs.

At Bos Group, where he worked from April 2010 to May 2018, De Leeuw was managing director in charge of the companies Selva Shoes BV, Maruti Footwear BV, Shoe 52 BV and Bos Design & Development BV. The businesses designed, developed and sold footwear worldwide under the brands O’Neill, Gant, Maruti, Van Gils and Australian.

Between November 2007 and November 2009, De Leeuw was European sales director for Crocs, where he managed a team of 150 people.