The German shoe retailer HR Group has a new managing director for its Reno footwear chain. Starting from Nov. 1, the retail expert Steffen Rosenbauer will join the company, taking responsibility for Reno’s entire international brick-and-mortar retail as well as the chain’s e-commerce and marketing. 

The Reno shoe chain has about 530 stores in over ten countries. Its portfolio includes well-known brands such as add, bama, Dockers, Esprit, Geox, Mercedes, Only Pink, Rieker, Sansibar, s.Oliver, Tamaris, Venturini, Young Spirit and many more. Matching accessories, such as handbags and jewellery, as well as clothing from Young Spirit and Venturini complete the product range at over 80 locations. 

“We are pleased to welcome Steffen Rosenbauer, a proven sales and management expert, and look forward to working with him on Reno’s further development ,” said Peter Wolf, chief executive and partner of HR Group. Along with the repositioning across retail areas, Rosenbauer will be in charge of managing the development of the e-commerce business at

In the brick-and-mortar retail business in particular, HR Group is facing major challenges due to the coronavirus pandemic, which has had an impact both on the attractiveness of several locations and on consumer behavior. The shoe retailer also aims to expand and rejuvenate its customer base.

The 48-year-old manager started his career at Lidl and was also in charge of sales, expansion and marketing at KiK Textilien & Non-Food for many years. He then worked in the same capacity at the textile retailer NKD

For the last five years, Rosenbauer worked for the Dutch company Discounter Action, a non-food discount retailer with over 1,500 stores and around 50,000 employees. As managing director of Action Deutschland, Rosenbauer successfully built up the German business, which currently has more than 350 stores. 

HR Group is one of the largest footwear retailers in Germany and in Europe. It has a 130-year history and employs around 3,700 people in 20 countries. In 2019, it generated sales of €500 million.