Li & Fung of Hong Kong has appointed Deepika Rana to the new post of chief customer officer. A 17-year veteran of at the international sourcing group, Rana will retain the titles of president of supply chain solutions, president of the executive office, and executive vice president and country director for the Indian subcontinent and sub-Saharan Africa. Before joining Li & Fung, Rana worked for J.C. Penney Purchasing India and was the managing director of the May chain of department stores in India. In her new post Rana will be overhauling Li & Fung’s 50-country network of supply chains to make it more “customer-centric.”