Native Shoes, the Canadian footwear company, has promoted Kyle Housman to the position of CEO with immediate effect. He replaces Scott Hawthorne, who becomes executive chairman.

Housman was previously president and has been credited by the company for having contributed to “significant revenue growth” by bolstering its direct-to-consumer business.

Housman joined Native Shoes in March 2017. Previously, he worked for nearly eight years with the athletic apparel retailer Lulumon Athletica, where he became vice president and general manager for Australia and New Zealand.