The Deichmann group has appointed a long-time Nike manager to the new position of European general manager for Snipes, its international chain of sneaker shops. Starting on Nov. 1, he will join Snipes’ founder and chief executive, Sven Voth, and Tim Spickenborn, the chief financial officer, as the third member of the executive board. While acting as Voth’s deputy while he is underway, Pfeiffer will be specifically in charge of Snipes’ digital transformation and the reorganization of its buying department. Since 2017, Pfeiffer has been in charge of Nike’s relations with the Deichmann group as senior strategic account director. After working in management positions for Levi’s and other lifestyle brands, he joined Nike in 2002, working as category general manager for Germany, Austria and Switzerland and then as general manager for sportswear in Central & Eastern Europe. Between 2013 and 2017, he worked for the Nike group as general manager of Converse for Germany, Austria and Switzerland.