Prada has appointed Christopher Bugg as communications director for the group and will report to Lorenzo Bertelli, the Italian fashion group’s head of marketing.

Bugg joined the group in January 2020 as Prada’s marketing and communication director for Asia. Previously, he was the global digital communications director at Louis Vuitton for four years. Prior to that, Bugg was based in New York where he worked for eight years at Calvin Klein and finally covering the role of global vice president of digital marketing. He holds a BA in marketing and digital communications after attending the university of Evansville in the U.S. and the university of Cape Town in South Africa.