Saucony has announced the appointment of Fábio Tambosi as its new chief marketing officer, effective immediately. Tambosi has more than 18 years of experience in global brand-building, most recently serving as Adidas’ global head of brand, planning and activation for its Sports Performance categories.
Prior to Adidas, he served as Nike’s brand director for Nike Football. While at Nike, he also helped lead the global launch of the Nike Women campaign. Before that, he held various marketing positions at Nokia. In his new role at Saucony, the running and lifestyle footwear brand of Wolverine Worldwide, he will be responsible for providing strategic development and execution of the brand’s global branding initiatives, including advertising, brand positioning, direct-to-consumer, digital strategies, international growth initiatives and the expansion of Saucony Originals, the brand’s heritage lifestyle business. He will report to Saucony’s global brand president, Anne Cavassa.