The Berlin-based footwear company Shoepassion has added the design and branding expert Elmar Schüller to its advisory board. He joins the other board members Wendelin Wiedeking, Norbert Lehmann and Thomas Treß.

Schüller is the president of the Innovative Living Institute and has helped shape the Red Dot Design Award for 20 years. In addition to his work as a jury member for the James Dyson Awards and the Frankfurt Style Awards, he also lectures at the International School of Management.