VF Corp. has appointed Susie Mulder as global brand president of Timberland. She will start her new role with the New Hampshire-based brand on April 5 and report to VF’s chairman, president and CEO, Steve Rendle. She will also serve on VF’s executive leadership team.

Mulder joins Timberland from women’s apparel brand Nic+Zoe, where she served as CEO since April 2012 and guided the brand’s revenue growth through expansion into new points of distribution in the U.S. and internationally. She was also responsible for the launch of the brand’s direct-to-consumer efforts via e-commerce and physical brand stores. Before Nic+Zoe, Mulder was a partner at global management consulting firm McKinsey & Company, where she held a leadership position in the global retail and consumer goods practice for 15 years.

Mulder will replace Martino Scabbia Guerrini, who, in addition to his ongoing role as VF’s president of the EMEA region, has served as Timberland’s interim brand president for the past 14 months after Jim Pisani had stepped down in January 2020. Mulder will partner closely with Guerrini to manage the leadership transition.