Expo Riva Schuh Middle East, as the new fair is called, will take place on Feb. 10-12, 2008 at the Expo Centre Sharjah, which is located about 15 kilometers from Dubai. The show is being jointly organized by Expo Centre Sharjah, the exhibitions wing of the Sharjah Chamber of Commerce and Industry (SCCI), and Riva del Garda FiereCongressi. Expo Riva Schuh Middle East will occupy 2,500 square meters of exhibition space and will host about 200 companies. It will be the first international footwear fair in the Middle East.