Faced with a major increase in orders for Romika, the Joseph Seibel group is setting up a new factory for direct PU injection at Csenger in Hungary that should come on stream at the end of March, with a daily capacity of 9,800 pairs per shift. Without giving a specific sales figure, Seibel says Romika's revenues grew by 24.2 percent in 2010 and should increase by a further 30 percent in 2011.