Farfetch has appointed Kshitij Kumar and Holli Rogers to the newly created roles of chief data officer and chief brand officer, respectively. In his new role as chief data officer, Kshitij Kumar is expected to drive forward the company's use of artificial intelligence and data science. He joins from Zalando, where he has served as vice-president of data solutions since January 2018. Meanwhile, Holli Rogers has taken up the role of chief brand officer. She will be responsible for all aspects of Farfetch's brand development, working closely with Andrew Robb, the company's chief operating officer. Rogers became chief fashion officer of Farfetch in February. In addition to her new role, she will also continue to serve as chief executive of Browns, the luxury retailer owned by Farfetch. Other staff changes include the promotion of Kelly Kowal to executive vice-president of Farfetch Platform Solutions, and the appointment of Sandrine Deveaux as executive vice-president of Farfetch's Store of the Future arm. Finally, John Veichmanis has stepped down from his role as chief marketing officer.