Ferdinand Richter has presented its new brand strategy at the...

Ferdinand Richter has presented its new brand strategy at the GDS show in Düsseldorf. The Austrian specialty supplier of children’s footwear will introduce two different collections by Spring/Summer 2009: Richter style appeals to fashion-oriented kids with stylish sneakers and colourful sandals. The line Richter base is more function-driven and outdoor-inspired.

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