The organizers of the Bread & Butter show, which took place on Jan. 14-16 at the former Tempelhof airport in Berlin, have not yet issued a report on attendance levels. Anyhow, the visitors missed many of the big brands that previously exhibited in the main hall of the fair.
Brands that decided not to exhibit at this year's winter edition include Pony, Nike, Adidas Originals, Vans, Tommy Hilfiger, G-Star and Hummel. Some other brands seized the opportunity and made a move to the main hall to fill the empty space. For example New Balance, Clarks, Reebok and KangaRoos moved from the ‘Urban Fashion' halls to the ‘Urban Base' hall, which is the main hall of the show.
Others, like Emu Australia, moved to a bigger and better location near the main corridor. Hub came back to Bread & Butter after skipping the show for two seasons where it only exhibited at Bright. This year, the Dutch shoe brand presented its new collections once again at both fairs.
Bench came back to B&B after an absence since July 2012. According to insiders from the industry, the brand was offered a very good spot in the main hall for its return.
Hub, Emu, Rocket Dog, New Balance, Clarks, New Era and KangaRoos are not sure yet whether the will exhibit at this year's summer edition of the fair. Most exhibitors are unsure how the new plan to extend the duration of the show from three to five days, including two public days, would work for them.
At the simultaneous Premium fair in Berlin, shoe brands like Ash, Kennel & Schmenger, Julian Hakes, Mexicana, United Nude, Ylati Footwear and Pretty Ballerinas presented their new collections for autumn/winter 2014/15. Other brands exhibiting at Premium were Pajar Canada and Diadora.
Bright, which took place on Jan. 15-17, moved once more, this time leaving the Alte Münze in the center of the German capital for the building of the former Jandorf warehouse. The fair welcomed brands like Hub, Element, Puma, Adidas Actions Sports, O'Neill, Hummel, Vans, Etnies, Ecko and Burton.
The organizers of the action sports-oriented Bright show had to control the number of visitors entering to the fair, as the warehouse was completely full on the first day of the show and some visitors had to queue up outside and wait until other visitors left the show.
Brands exhibiting at Panorama, the show held simultaneously with B&B and Premium at Berlin's new ExpoCenter Airport in Schönefeld, included Xti, Timezone, Sportalm, Strena, Desigual and Camp David.
Panorama aims to move to the ICC trade show center in the Berlin Charlottenburg district, which would be closer to the city and to the other fairs in town.