FICE, the Spanish shoe industry association, reports excellent results from its first dedicated trade mission to Mainland China. In addition to the media, over 100 qualified buyers attended a showroom presentation by 12 Spanish shoe manufacturers in Shanghai at the end of November. Many of those buyers plan to come back next April when 30 of the Spanish firms exhibiting at the APLF fair in Hong Kong will afterwards make a 3-leg tour through Tokyo, Shanghai and Beijing.