Eli, the company that manages the footwear of the Italian apparel brand Liu Jo, posted sales of €45 million in 2020, up by 33 percent from 2019. Fifty-five percent of the top line was achieved outside Italy, driven by strong growth in Russia, Belgium, Germany and Eastern Europe.
In 2021, the company expects to book sales of €53 million, beating the €50 million threshold set in its business plan.
Maurizio Croceri, the CEO of Eli, told Fashionmagazine.it that Liu Jo will give additional responsabilities to the unit. From this year, it will design the apparel of some capsule collections for girls and teenagers.