Prada’s sales in China rose “significantly” more than 10 percent in May compared with April, the company’s chief executive officer Patrizio Bertelli told Bloomberg TV. But, the rise is still far from sufficient to compensate for the decline in sales in the country following the lockdowns introduced to block the Covid-19 pandemic.  

Regarding Europe, he pointed out that the market is heavily dependent on tourism and tourism will pick up when a vaccine is found for the novel coronavirus.

Bertelli said that the company is focused on new products, expanding its sales network as well as making the most of digital technology and there are no plans to delist the company, whose shares trade on the Hong Kong stock exchange.