Gabor raised its sales slightly from €205.0 million in the first half of 2013 to €205.5 million in the first half of this year. The figure includes licensees' sales. Growth of 0.3 percent to €173 million was achieved by the company's core Gabor brand of shoes. Camel Active reached sales of €25 million, down from €28 million in 2013, due to difficulties in international markets.
Camel Active's sales in its domestic market, Germany, account for 75 percent of total sales. They are currently stable, while international markets and the expansion of the brand's women's collection still present the biggest potential of growth for the brand. The brand hopes for stable sales in 2014, as compared to the previous business year.
Orders for Camel Active's spring/summer 2014 shoe collection for men were up by 3 percent as compared to spring/summer 2013. Pre-orders for the autumn/winter 2014/15 men's shoe collection were up by two percent as compared to the same season a year ago.
Altogether 5.4 million pairs of shoes under the Gabor, Camel Active, Gabor Kids and Gabor Home brands were sold by the group in the first half of 2014, stable as compared to the same period of 2013. A total of 4.7 million pairs were sold under the Gabor brand alone.
Domestic sales still accounted for 55 percent of Gabor's total sales. The German company is very optimistic for the second half of this year. Sales only increased slightly in the first half due to a change of delivery dates from the end of June to July at the retailers' request. Gabor expects total sales to increase by 5-10 percent in 2014.
Gabor has a total of 200 mono-brand stores and 400 shop-in-shops worldwide and is selling its products to about 5,500 retailers around the globe. Gabor opened 40-50 new stores and shop-in-shops in the first half of this year and expects to open another 40 by the end of this year. The new stores were opened in Germany, the Netherlands, Belgium, Poland, France and China.
In China, Gabor opened 12 stores and shop-in-shops and closed 12 in the first half of 2014, ending up with a total of 200 points of sale. It had closed many stores in 2013 because of their location, moving away from department stores with shop-in-shops to shopping malls with mono-brand stores.
The number of mono-brand stores managed by retailers accounts for 95 percent of all Gabor stores. The remaining stores are owned and managed by Gabor but generate less than 20 percent of Gabor's total sales.
As of July 2014, Camel Active counted a total of 320 shop-in-shops in Germany and 67 shop-in-shops in the rest of Europe. The brand plans to increase the number of shop-in-shops from 340 in 2013 to a total of 400 by the end of this year.
Controlled by the brand's licensor in Europe and Asia, Camel Master License Corporation, and opened in cooperation with its Russian distribution partner, Camel Active manages 70 mono-brand stores in Russia and will be opening an additional store there in the second half of this year.