Fly London expects to sell about one million pairs of shoes by the end of this year. In terms of value, this would represent an increase of 15 percent as compared to 2013, when the brand recorded total sales of €34 million. In the first half of this year, sales grew by 30 percent as compared to the first half of 2013. The brand's sales in Europe saw a big decrease in 2011, but they are becoming stable again.