Footex International, the Dutch footwear sourcing company, will launch a range of men’s footwear under the McGregor brand in the Benelux countries early next year, after it obtained a European footwear license for the Dutch fashion brand. Footex already makes footwear for Gaastra, a Dutch nautical brand which is owned by the same company as McGregor.
To begin with the McGregor range will be launched on a small scale, with about 30,000 pairs to be sold in the Netherlands and Belgium. After two years, however, Footex intends to widen the offering with women’s and children’s ranges, and the shoes should then be sold more broadly in other European countries where McGregor has a presence.
The McGregor Fashion Group has about 35 stores in the Benelux and more than 80 throughout Europe, with subsidiaries in France, Germany, Italy and Switzerland. Earlier this year its management decided to buy out the company and remove it from the Euronext stock exchange, to allow for more long-term investments in the expansion of its brands.
Footex has been very successful over the last years with Gaastra footwear, turning it into one of the three leaders in the Dutch market for sports lifestyle shoes. Into its fourth year, Gaastra footwear is selling at an annual rate of about 250,000 pairs per year, strongly contributing to the expansion of the brand.
Footex International otherwise produces private label footwear for the likes of Carrefour and Metro as well as Intersport and Sport 2000 in the Netherlands. At the same time the company markets its own label, Wengee, among retailers who don’t have their own brand.