For strategic reasons, Birkenstock has decided to handle its own distribution in Switzerland from December. Until now, the German shoe manufacturer's sales in the country have been handled by a local distributor, Frey Orthopädie-Bedarf. In keeping with the change, Birkenstock has appointed Raphael Grimm to the new position of country manager for Switzerland. He will work from Zurich. Grimm has been a strategic account executive for Europe, the Middle East and Africa (EMEA) at Nike since 2012. Birkenstock aims to increase its presence in the Swiss market. Pre-orders for spring/summer 2020 can still be placed with Frey Orthopädie, which will also deliver these orders. Birkenstock will be taking charge of all pre-orders and deliveries for Switzerland from autumn/winter 2020/21.