For the third time, German teenagers and young adults voted online for the most popular brands in a contest for the Young Brands Awards. Choosing among 161 brands, 20,798 people took part in the voting. The Young Brand Award in the sneakers category went to Nike, while Deichmann was voted as most popular shoe store, Amazon as most popular online store and H&M as the most popular fashion store. The contest and the award ceremony were organized by Youngcom, a communication agency in Munich.