François Browne de Kilmaine, the diplomatic and multi-lingual organizer of the MIDEC show in Paris, was elected as chairman of the newly founded World Shoes Fair Organization (WSFO) during the WSA show in Las Vegas earlier this month. In an increasingly globalized market environment, the new association wants to put together the experiences of some leading shoe fairs to create synergies, develop new services and promote themselves among the brands and the major buyers. The founders come from 11 countries – Brazil, China, France, India, Italy, Mexico, Russia, Spain, Turkey and the USA. They have elected four vice presidents: Ski Farber of the WSA show, Francisco Dos Santos of Couromoda, Rossano Soldini of MICAM and Kirstin Deutelmoser of the GDS.