Fratelli Rossetti will open its first concept store for women’s footwear only, in Paris. The existing 28 stores – including 2 in the French capital – all cater for the brand’s male and female customers. The new outlet will also test a smaller shop format and will target the most strategic streets for shopping.
The Paris women-only store – which is directly-owned, like all the brand’s concept outlets, and due to open on Sept. 30 – will occupy 60 square meters on the rue de Grenelle, in the heart of the central St Germain des Prés area. Rossetti’s women’s lines generate 60 percent of the firm’s turnover.
Meanwhile, following the opening of a Rossetti franchised store in Beirut last year, a second one is scheduled to open in the Middle East in 2005, in the emirate of Dubai. On the European front, the focus is on Belgium – after Brussels, the Italian shoemaker opened its second Belgian outlet at the end of July, in the city of Antwerp in the heart of the Flanders region, at n° 49 Huidevetterstraat.
On domestic territory, the firm’s Brescia store will reopen shortly after remaining closed since August for restructuring. Other Italian stores are also included in a revamping scheme for which between €150,000-€200,000 have been allocated per store.
The group’s retail sales have made a generally positive overall contribution to Fratelli Rossetti’s results, with first-half turnover up by 15 percent to around €33 million, a huge improvement over the same period last year. Given the level of orders taken so far this year, similar growth is anticipated for the full year.