G. Scott Uzzell is leaving the Coca-Cola Company to become the new president and chief executive of Converse from Jan. 22, replacing the retiring David Grasso. The Nike group, which owns Converse, said that his nomination is expected to help the brand to move into new spaces by reconnecting to its heritage in sport. Uzzell most recently served as president of Coca-Cola's Venturing & Emerging Brands Group (VEB), where he led the identification and development of several high-growth brands. He returned to Coca-Cola in 2000 after working in sales and marketing also for Procter & Gamble and Nabisco. Nike reported a 4 percent sales increase to $425 million for Converse in the quarter ended Nov. 30, and said its operating profit declined by 8 percent to $44 million. Converse grew by 6 percent in terms of local currencies, most of all in Asia and on the digital front. The brand is struggling in the U.S. and the U.K., but it's doing well there online, and it is planning the launch of a new digital platform.