Gabor is introducing a new and modern merchandising concept for Gabor stores and shop-in-shops, integrating large new image posters and special displays to showcase highlights. The new format will be shown at the GDS and implemented first in a store in Munich’s new Mira shopping center. It will be rolled out this year to 50 shop-in-shops. Meanwhile, Markus Reheis has taken full charge of marketing and communication at the German company after two years of work in the marketing department led since 1965 by Jürgen Erfling, who is going into retirement.