The German shoe company's revenues increased overall by 3.7 percent to €153.6 million in the first half of 2010 compared with the same period last year. The Gabor brand contributed €126.1 million to the total revenue of the company, Camel Active shoes accounted for €24.8 million and Snipe made up €2.7 million.
According to the company's figures, 4.2 million pairs of shoes were sold in the first six months of the year, among them 3.5 million pairs under the Gabor brand. Exports made up a little over 50 percent of the company's sales, or a little less than before, but foreign orders are up.
The company is optimistic about the second half, and says that in 2011, it will be supported by a considerably higher advertising budget. The company plans a campaign through billboards, print media and TV that should start next spring. With a prime time TV ad starting in Germany next March, Gabor hopes to win a greater market share among 30-40-year-old consumers.
Achim Gabor, president of the group, has decided to promote Michael Kleine and Michael Weyergans to the top management. They will both help Heiner Terbuyken to boost sales of Camel Active footwear, which will feature a redesigned stand at the upcoming GDS fair in Düsseldorf. Kleine will be in charge of sales, while Weyergans will concentrate on brand management and marketing.
Also reporting to Terbuyken, Rudy Haslbeck is promoted as product and marketing manager for Snipe, replacing Jan Brinkmann who is moving to Florida.