Starting in 2006, the square meter at the GDS fair in Düsseldorf will cost €124 a square meter, or €5 more than before, but it will only apply to new exhibitors and those who did not register before Oct. 28 for the next two sessions, running from March 5-7 and Sept. 10-12. Those who signed up earlier will continue to pay €119 for one more year.
The shorter duration of the fair, which previously lasted for four days, will allow the participants to save costs, compensating for the price increase. The organizers of the GDS feel that the moderate and long overdue price increase places the exhibition in line with those of other international fairs.
ANCI, the Italian shoe industry association, raised the fees charged for its MICAM fair in Milan last March by €2.50 to €149 per sqm., but it continued to give an undisclosed discount to the Italian companies that are ANCI members.
The net exhibition surface of the next MICAM show in March will grow by 3,000 square meters to a total of 72,000 sqm., taking over more space in Hall 10 of the modern new fairgrounds near Malpensa airport. That space was previously taken by Mipel, the simultaneous leathergoods show, which had 355 exhibitors and 20,420 visitors last September.
The wider space will allow the MICAM fair to accommodate about 60 new exhibitors. The newcomers will include two big German companies, Gabor and Ricosta, which have been renting big stands at the GDS. Other new exhibitors will be Pirelli with its P Zero footwear line and Melluso from the region of Naples. A. Testoni will come back after an absence of about 15 years.
As previously reported, the bigger new premises allowed MICAM to increase the exhibition space by 26.1 percent, leading to an 11.6 percent increase in the number of exhibitors at last September’s edition. Attendance grew by 16.3 percent to a total of 41,799 registered visitors at the last MICAM, with a 21.19 percent jump to 19,399 for the number of foreigners. Here is the breakdown: