Geox is pursuing a new phase of diversification into apparel with two new product lines that were presented at the Pitti Uomo and Pitti Bimbo fairs in Florence last month. One is Nordplus, a line of high-end jackets for men and women with “dynamic transpiration.” The other one is a line of waterproof and breathable Geox branded outerwear for children up to the age of 14, developed in collaboration with a design and development studio called Idea Srl and the Kids Fashion Group, a German group specializing in children's wear that belongs to Kanz Financial Holding (KFH). Nordplus will be made available mainly through the wholesale channel. The children's line will be marketed by all three partners in the project. It will also be sold in some Geox stores.