Zalando finished the last year strongly, booking a 30 percent sales increase to between €865 and €872 million, according to preliminary figures in the fourth quarter of the year, lifted by lifestyle products. Adjusted operating earnings (Ebit) reached a level of between €61 and €78 million for the period, or an Ebit margin of 7 to 9 percent.

The fourth-quarter results, which fell within the management's forecast in spite of the warm weather, would lead Zalando to report an Ebit margin of between 3.3 and 3.9 percent for the full financial year on revenues of between €2,955 million and €2,962 million. Sales rose by between 33.5 and 33.8 percent for the year, but Zalando didn't quite reach the threshold of €3 billion.

The final figures are due to be disclosed on March 1. Meanwhile, Zalando is making another move into omni-channel retailing with the opening of its third German outlet store in Cologne. It will be located in the downtown DuMont Carré shopping center near the cathedral and the central railroad station. The big German e-tailer already has similar stores in Frankfurt and Berlin. Company officials indicate that it will continue to use physical stores only to liquidate surplus merchandise.