Gordon Baird, who left as managing director of Adidas’ Area North at the end of 2002, has been hired by Wolverine World Wide to act as managing director of European operations for Caterpillar Footwear,a post that had been taken up very briefly by Alan Thomson. A 22-year veteran of the branded consumer goods industry, the British executive has also been in charge of Timberland in the UK and the Scandinavian countries. Almost 50 percent of Wolverine’s sales under the CAT brand are in Europe.