W.L. Gore plans to spend €80 million on the Gore-Tex brand in marketing and POS merchandising in Europe over the next three years. Company officials describe the investment as a significant increase from previous levels, without specifying the growth. A fully integrated pan-European campaign will start shortly covering footwear, clothing ...
Your membership benefits:
If you aren’t ready to subscribe now, choose the 30 day trial for 1€. To continue reading this article REGISTER NOW.