A Greek luxury shoe designer, Vassilis Emmanuel Zoulias, last month opened a 200-square-meter flagship store on Akadimias Street, one of the busiest commercial and business arteries of Athens, located in its fashionable Kolonaki district.

A former fashion editor from 1984 to 2002 for a number of women’s magazines, including the Greek edition of Vogue, Zoulias launched his eponymous company in 2003 out of a tiny boutique in the same neighborhood, which he will close by the end of the year. His clients include celebrities and business women drawn to hand-made ballerinas and pumps retailing for €170 to €800.

The company, which Zoulias owns on a 50-50 basis with a silent partner, sold 6,000 pairs of shoes and handbags in 2007 through its two small boutiques in downtown Athens and in the chic suburb of Kifissia.

The designer predicts a 5 percent increase in volume for 2008. While he “hopes for the best” in 2009, he avers that the new store might take some time to establish itself. Zoulias’ five-year business plan includes opening oversize boutiques in Kifissia, in the seaside resort of Glyfada, and in the northern city of Thessaloniki, as well as in Paris, London and New York.