Groupe Royer has named a German industry veteran, Alfred Pusswald, as international sales director for the Scholl brand in Europe, the Middle East and Asia (EMEA), responsible for establishing it more widely in the shoe retail segment. The French-based trading group acquired a license to market the brand at the beginning of this year. Pusswald served as head of purchasing at Karl Vögele, the Swiss shoe retail chain, until the end of October. Before that, he was a managing director of an ANWR subsidiary, Quick Schuh, and was in charge of production at Wortmann, among other positions. Scholl was being mainly sold in pharmacies when the European rights for the brand were taken over from Reckitt Benckiser in 2014 by a German investment fund, the Aurelius Group. The Royer Group, whose sales grew by 10 percent to €308 million last year, owns, licenses or distributes more than 30 brands including Charles Jourdan, Stéphane Kélian, Kickers, Mod8, Hush Puppies, New Balance and Umbro. It recently participated in the acquisition of Chevignon.