Gucci has added an Augment Reality (AR) tool to its app in partnership with a technology firm, Wannaby, allowing customers to virtually try on its Ace sneakers. Through the tool, Gucci can showcase its latest models before it introduces them in a collection, based on the response of the potential customers. The Wannaby try-on technology is currently available only for iOS smartphones. Customers can select the model through the app, point the camera of the smartphone toward the shoes and virtually try them on. The pictures of the sneakers can be shared on social media.