Gucci has opened a high-end restaurant in the 14th-century Palazzo della Mercanzia near the central Piazza della Signoria in Florence. The chef is Massimo Bottura, who is said to have opened the best restaurant in the world, Osteria Francescana, in Modena last year. The Gucci Osteria is part of a new “Gucci Garden” that includes a boutique, an exhibition area and a cinema room. Inaugurated on the first day of the Pitti Uomo fair and lit up by a giant neon eye, it takes the place of a six-year-old Gucci museum.

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