Guillaume de Feydeau, who was appointed as the new chief executive of the bankrupt J.B. Martin on Oct. 30, has presented a plan to eliminate the French company's losses. It would involve the layoff of up to 100 of its 260 employees and the shutdown of five to ten of its 16 stores, while boosting the wholesale segment and international sales. A bankrupty court is set to decide on the new proposals on Dec. 20. It has asked to get a better offer from another contender, Compagnie Vosgienne de la Chaussure (CVC), a French shoe manufacturer that was taken over last year from Vivarte by a German investment group.

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