Hamm Market Solutions, the German-based footwear licensee for the Gant and Napapijri brands, will launch its first own shoe brand for women, whose name has not yet been announced. The German group has created a distinct company, Selected Footwear Concepts, under which the new brand will be launched. Claud Gese, chief executive of Belmondo, a subsidiary of the Görtz retail group and Moritz Hamm are joint shareholders and managing directors of the newly founded company. Gese will run the company's product development and distribution. The target group for the new line is women between the ages of 25 and 45. Selected Footwear Concept plans to add new product groups and concepts in future seasons.