Havaianas, the Brazilian brand of brightly hued flip-flops, has opened a pop-up display shop on the Santa Monica Pier in California that is made entirely of ice. The company unveiled the store in early June. While no sandals are sold there, the first 100 visitors received a free pair and a snow cone made from ice shaved from the structure. The store will remain open until it melts. As part of the summer 2017 season, Havaianas has also opened a pop-up shop in the U.K., at the Highcross Shopping Centre in Leicester, and staged a similar pop-up shop made of ice at the lawn of Miami Beach's W hotel. The Brazilian brand has permanent stores throughout California, including locations at the Los Angeles Farmers Market, Huntington Beach and Topanga Mall.