Helsar has created a new collection of high-heeled shoes for cycling. The Portugal-based footwear firm, specialized in women's shoes, has tried to reconcile fashion and biking, considering the increasing number of women using a bike to go to work. The innovative shoe features a protective heel coated in rubber which extends across the sole so that this does not get damaged when in contact with the pedal. Another advantage of this is that it helps to prevent slipping and falls. The heel also features a reflective material, making it safer to cycle at night. Helsar has created 11 models for this new line of footwear. The official launch took place on Sept. 22, a car-free day. Each pair is priced at around €170.