High school students, faculty and staff have been invited to participate in Famous Footwear's “Step It Up for Your School” promotion, which kicked off this week in the U.S. They were asked to submit essays on the retailer's Facebook page about how they would improve their schools if they had the money, and readers can vote on the best proposals. The winner's school can receive a donation of up to $75,000. The writer of the essay can win up to $25,000. The final amounts will be determined by how many votes are cast; Famous Footwear will add $1 to the prizes for each vote submitted, up to these maximums. The winner will be announced in September.