Hub, the Dutch footwear brand, presented a new logo at the Bread & Butter and Bright shows in Berlin. It will only be featured at first on a newly created themed collection launched under the “rapid transit” slogan for autumn/winter 2014/15. From summer 2015, the brand will be putting the new logo on every style of its collections. The brand plans to diversify by adding a new themed collection each season, while uniting all of its original models under the newly created Hub identity line. Due to increasing demand for its product, a Chinese factory that previously worked also for other shoe brands is only working only for Hub. Additionally, Hub has started to produce models with vulcanized rubber outsoles in Taiwan.