Hunter Boots, the iconic British brand of rainboots, raised its sales by 17 percent to £95.7 million (€129.6m-$145.2m) in 2014, generating a 5 percent increase in profits to £15.4 million (€20.9m-$23.4m) in spite of numerous investments.
Further growth is expected in 2015, said James Seuss, chief executive of the company, pointing to strong sell-through for the new Hunter Original line and the introduction of a more outdoor-oriented line, Hunter Field.
In November 2014, Hunter opened its first flagship store on London's famous Regent Street and launched a new website around the same time. It also struck a joint venture with Itochu for the Japanese market, where it plans to open its second flagship store, located in Tokyo, in the spring of 2016. The brand has also launched a new e-commerce platform for the entire European Union.
Famous for its wellington boots, Hunter was founded in Scotland in 1856. The brand has been trading up recently. Searchlight Capital Partners bought a majority stake in Hunter in 2012 and appointed a new chief executive, James Seuss, who worked for Cole Haan and Stella McCartney. Pentland Brands, which had invested in the company earlier, still owns 25 percent of the shares.